Not Another Agency

Skincare ads that show the product working.NOT ANOTHER MIRACLE CLAIM.

We make directed, UGC-style vertical ads for skincare and beauty brands using a roster of AI characters. The characters are AI. We say so on every ad, in the file and on the platform. They demonstrate your product. They never give a testimonial, and they never claim a result.

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Every character on this page is AI-generated and fictional. How we disclose it

What you get

  • Texture in close-up

    The shots that sell skincare are the tight ones: the dropper, the pump, the cream breaking on a finger, the gel going matte. Every ad has at least three product inserts built around your real product photos, so what is on screen is your packaging, not a generic white bottle.

  • Claims kept clean

    We write demonstration, not testimony. No “it cleared my skin”, no before-and-afters we invented, no medical or outcome language. If you have substantiated claims, we say them as your brand says them. If you don’t, we show the product instead. Every delivery goes through a compliance pass before it reaches you.

  • Volume to test with

    Ten ads across three concepts in the Pilot; 25 to 120 a month on a retainer. Same product, six different first three seconds, so you learn which opening works before you scale spend behind it.

How it works

01

Brief

Twenty minutes. Send your product photos, your current ads, and the one thing you wish people understood about the formula. You get a one-page concept direction back, including what we will not say and why.

02

Concepts you approve

Every concept is a real place with a rule, a visible problem, your product's mechanism in close-up, and someone who notices the product. Approve or kill each one before anything renders. Scripts come with the claim language marked.

03

Production

Dressed character references plus your real product photography, generated as vertical video and shot to look like phone footage — never built from AI still images, which is what makes most AI ads read fake. Matte skin, visible pores, real hair, no beauty filter. Every take is checked frame by frame before you see it.

04

Delivery

Finished 9:16 files with location sound, foley on every product action, an optional music bed and your real logo on the final frame. The AI disclosure is burnt in. Extra aspect ratios, six-second cutdowns and captioned versions on request. You test. We iterate weekly.

Who it is for

  • 01Skincare, beauty and colour cosmetics brands already spending on Meta or TikTok.
  • 02Brands whose ads have looked the same for six weeks, or are still static images.
  • 03Teams launching a formula, a shade range or a refill, who need fifteen executions, not one.
  • 04Brands who need textured skin and real tone variation — not one 25-year-old with perfect skin. Older characters are cast to brief and built for your campaign; the standing roster skews younger, and we would rather say that than show you a face we do not have.

Not for us: anything trading on a medical or weight-loss outcome, prescription-adjacent treatments, or ads aimed at under-18s. We turn those down. It is in our brief, not just on this page.

Skincare questions, answered

Can an AI character say my product cleared their skin?+
No, and we would refuse the brief. A testimonial from a person who does not exist is a fake testimonial — the FTC’s Consumer Reviews and Testimonials Rule names AI-generated ones directly, and UK advertising rules require held evidence for cosmetic efficacy claims. Our characters demonstrate. They show the dropper, the texture and the application. Claims stay in your own on-screen copy, in your words, backed by your evidence.
Will the skin look real, or will it look like plastic?+
This is the whole job in this category. We shoot at a deliberately unpolished vertical spec with matte skin, visible pores, uneven tone and lines kept in. No beauty filter, no slow motion, no cinematic blur. We also weight the edit towards texture inserts and hands, which hold up better than a held face. Every take gets a frame-by-frame check and we will tell you what is still wrong in a take rather than call it finished.
Do I have to disclose that the character is AI?+
Yes, and it is easier because we build it in. Meta and TikTok both require realistic AI-generated ad creative to be disclosed, and TikTok has an AIGC label in Ads Manager. Your files arrive with a disclosure line already on them and a note on which platform toggle to set. We would do it anyway — being open about it is the agency.
Can you make before-and-afters?+
Not invented ones, ever. We will not generate a “week one / week six” face. What we can build is an honest side-by-side of the product moment — two textures in one frame, product on one hand and not the other, the applicator before and after a stroke — or an edit around footage and claims you already own and have substantiated.

See it with your product first.Book a call.

Bring your product photos and two ads you are tired of. We will show you three concepts and tell you honestly which of them we would not run in this category. Or start with a free spec ad: one 12-second ad with your product, no fee, no obligation.

Pilot: 10 ads, 3 concepts, 2 characters, one revision, 7 days — $990, credited to month one if you sign within 30 days. Monthly studio from $2,500. Full pricing

Get a free spec ad